• site-audit

Site Audit




Why do you need a Site Audit, and why is it important?

SEO Site Audit is nothing but beneficial for your website ranking

You are opening a gate to your website’s potential by doing a Site Audit. Once you fix all errors and properly optimize your website, you may start ranking pretty soon. Of course, it will depend on the keyword competition level, but you will have considerable chances to achieve your business goals, increase website traffic, and, hopefully, conversion. 

Iana Dixon is a Site Audit Pro who will complete an analysis of all the factors affecting a website’s search engine visibility. Site analysis gives an exclusive insight into any website. While being conducted, all the pages found on your website are crawled through. A report will then be provided giving an overall SEO health score, visualization of data, all possible SEO issues are flagged, and information is provided on how this issue can affect your website from ranking with recommendations on how to fix them.

In other words, in an SEO Site Audit, you can figure out numerous crucial errors and warnings that can cost your website ranking. 

A site audit can discover the following issues:

  • broken internal links

  • duplicated content

  • duplicate tags

  • missing or duplicate meta descriptions

  • missing or duplicated H1

  • broken internal or external image links

  • no descriptive anchor text

  • pages blocked from crawling 

  • pages with slow load speed, and many more.

And this is just beginning. There are a gazillion factors that can affect your website. But that’s why we do an audit first. We will identify problems that can be fixed by you or your tech guy.

Our SEO expert will manually prepare a report and provide you with all website links that have errors so then you can fix them.

A website audit is crucial to do at least once a year. It is essential to know how your website functions and if some critical errors and warnings can cost you ranking. It helps you to avoid them since your product/services are outstanding and deserve to be discovered.

We will provide you following services of your choice:

BASIC PACKAGE – up to 5K pages

  • Domain Overview

  • Internal and External Issues

  • Technical Critical Errors and Warnings

  • Content Audit

  • XML Sitemap submission

  • Delivery in 3 business Days

PRO PACKAGE – up to 10K pages

  • Domain Overview

  • Internal and External Issues

  • Technical Critical Errors and Warnings

  • Content Audit

  • XML Sitemap submission

  • Your Backlink Analysis

  • Your Keyword Ranking Analysis

  • 2 competitors’ Keyword Gap

  • Delivery in 5 business Days

PREMIUM PACKAGE – up to 15K+ pages

  • Domain Overview

  • Internal and External Issues

  • Technical Critical Errors and Warnings

  • Content Audit

  • XML Sitemap submission

  • Your Backlink Analysis

  • Your Keyword Ranking Analysis

  • 4 competitors’ Keyword Gap

  • Delivery in 7 business Days

We will provide you with a professional Site Audit of your website to detect crucial errors and warnings that can prevent your website from Google Ranking. There are many site audit tools, but we utilize the best and most professional ones. Our favorite site audit software is SEMRush. We will provide you with a professional and comprehensive Site Audit report that will include links to pages with issues. The SEMRush site audit tool is #1 in the industry, and you can trust it.

DISCLAIMER: we are not fixing issues we identify via Site Audit. We will provide you with a full report and suggestions for improving them.

Being a site audit pro, we will prepare a descriptive Site Audit report.

When it comes to Iana Dixon SEO Services, we will provide you with a complete website audit and inform you about all issues. We will give you a full report with page links to tell you about every issue and provide suggestions for fixing it. 

We are site audit pros. We know what is important to you and will honestly notify you about any detected issues. All documentation that is provided to you with audit results will help you understand and fix errors that your site has. If you feel that you cannot correct it, we will gladly help you, or you may hire a tech person who will fix all technical issues for you.

Let’s discuss some crucial errors that can affect your ranking. That’s why you need a Site Audit.

Duplicate content – means that few pages have the same product or service descriptions. So what then?

There were times when Google penalized websites for duplicate content. Great news, they are no longer practicing it. But still, it is very bad for your website. Imagine that ten pages on your website have the same description, so Google doesn’t understand what page to rank because they are identical. Instead of having ten ranking pages, you have only one or none. It is pretty devastating. Yes, it takes a lot of work to create unique content for every page, but we must follow Google’s rules to see a positive result.

Possible Title Tag issues.

Each title tag must be unique and contain your most crucial longtail keyword. Obeying this rule is vital.

Missing title tags and Duplicate title tags are the most common issues. Please pay special attention when creating it. 

Also, your title tag can be too short or too long, which is not good. Please make sure your title tag is about 75 characters. 


The next very common issue is H1-related. A couple of the most common problems are Duplicate Content in H1 and Title Tags or Missing H1.

If you have Duplicate content, rewrite it and create a unique H1 that contains your targeted keyword. If you are missing one – please make it accordingly. 

You should use only one H1 in your description because multiple H1s may confuse your users, and they will just quit your website and never discover your excellent products or services.

Instead of overusing the H1 header, use H2-H6. Your users will love it, and Google will be pleased.


The following common issue is related to Meta Descriptions: Duplicated or Missing Meta Description.

It is crucial to provide a unique and relevant meta description on every website page. When your potential customers find your website, they will read your meta description, and accordingly, will or will not click on your web link. So please don’t be lazy and create a great Meta.


Next in line are Broken Internal Images or Broken External Images. This is bad again because it affects users’ experience (your main goal is to please your users), but it can also cost you a negative perception of your site by search engines. So what to do? If it is an internal image, then replace it with another one. If it is an External Image Link broken; please get in touch with the source website owner and request to change a picture with a new one or find a new image source. 


A Missing Alt attribute.
If you miss alt attributes, you are missing an opportunity to be ranked better on SERP. Just provide alt attributes to your pictures and get more visibility. It must be done for every single image on your website for your success. 


Broken links.
If your website has a few broken links, it is not the end of the world. But when you have a lot of them (e.g., a couple hundred), it can significantly harm your SEO. When doing a Site Audit, you can receive a report about broken links and recommendations on how to fix them.


Low Text-to-HTML Ratio. If your pages contain more back-end HTML code than actual text, these issues are triggered. Search engines give more priority to pages with Real Content. So, a higher ratio means a better chance of getting higher rankings.


Excessive on-page links. Too much is not good – everyone knows it. The same situation applies to On-Page Links building. Make sure you keep links on-page lower than 3k because Search Engine doesn’t crawl more than 3K links. If there are more than 3k links, Search Engines will consider these pages low quality and spammy. 


Site Audit Summary.
And this list is not all of the possible issues a Site Audit can detect. There are many more issues that can affect your website ranking. So a Site Audit is highly recommended at least once a year to make sure your site is error-free. Having us conduct a site Audit is a great thing because you will be not only notified about possible issues but will be advised on how to fix them.


Additional information

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