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Meet Nora. She and her partner run an HVAC business in Montgomery and Chester County, PA.
She reached out to me because she needed help with their website technical condition.
She described the issues:
The website is not accessible from admin and user point
It is slow, and pages load forever
Mobile interface alignment is a mess
Google Ads blocked her campaign because her website is in the http: version.
The website was not secure for users, etc.
After running a Site Audit, Content, and Backlinks Analysis, I came up with a plan that included the following steps:
SSL installation: to make the website secure.
Technical Errors and Warning Clean-up: to ensure users have the best experience when interacting with the website and that search engines may crawl, discover, and index webpages.
Google Search Console and Bing Webmaster Set Up
Sitemap submission
robots.txt file development and submission
Domain Property Verification
Plugins overview, issues illumination, installation, configuration, and setup
Preferred Domain Setup
Google Ads reset and configuration for https://
Mobile-friendliness Settings
Cove Web Vitals Care for Desktop and Mobile
Website Speed Improvement
Images Optimization
Structure Markup.
Once all steps were implemented, we had the following results:
Web Core Vitals for Desktop and Mobile moved from Poor to Excellent (95%).
Pages loading became lightning fast (1-1.5 sec)
Thanks to the sitemap, robots.txt submission, property verification, and preferred domain setup configuration, page indexing increased to 87% within the next three weeks.
Google Ads: The campaign runs smoothly without issues
The website is secure for users, which increases its chances of ranking higher on SERPs.
The plugins are functioning correctly, and the website’s performance is excellent.
Since our original partnership and project accomplishment, Nora has been very responsible for the website’s technical condition and runs site audits on a monthly basis. This helps to keep the website error-free and ready to be indexed and ranked.
Torrie Crawford Logistics and Associates provides consulting services to people who want to start a transportation business and successfully run and grow an already established business.
Torrie shared his concerns about the present situation.
Scope of Work:
After completing the Site Audit and Content Analysis, I offered him the ultimate solution that included the following services:
Website Rebranding
Website’s Theme Change And Setup
Plugins Overview, Setup And Configuration
Preferred Domain Setup
Google And Bing Property Verification
Sitemap Submission
Robots.Txt Development And Submission
User Experience Improvement
Speed Improvement
Core Web Vitals Care
URL Manual Inspections
Errors, Warnings, And Other Issues Removal
Desktop And Mobile Friendliness Pages Configuration
Target Audience identification
SEO and Content Strategy Development
Services Descriptions
Ebooks Description
Ebooks Selling Form Set Up
Content Upload
Page Design
Graphic Design
Home Page Optimization
Home Page Design
Home Page Content Writing
On-Page Optimization (All Existing Pages)
Media Files Seo Optimization
Press release writing, Editorial Submission, Distribution, Reporting, And Media Logo Graphic Design For the Website.
At the end of the project, Torrie received the following benefits and results:
Website:
Brand new professionally designed website, with excellent loading speed (1-1.25 sec),
Mobile and User-friendly interface
Excellent Web Core Vitals measurements for Desktop and Mobile.
Content:
Every website page is SEO-optimized and comprehensive to search engine crawlers and users.
We created 15 pieces of engaging content that resonates with Torrie’s target audience, solves their problems, answers their question, etc.
EBooks:
We set up comprehensive and secure selling forms for eBooks.
Consultation Page:
I created an easy-for-use Consultation Scheduling Form to book professional face-to-face transportation consultations personally with Torrie and his associates.
Digital PR:
We promoted each eBook via press release distribution, and many digital media platforms picked all submitted press releases: Associated Press, Bloomberg, ABC, CBS, FOX, NBC, and many others.
Traffic, Sales, and Leads:
Once the website was ready and the content was uploaded, we received the first results within two to three weeks after the last press release submission.
Some pages ranked at the top of page 2, which is rare for a brand-new website.
Torrie started getting EBooks sales, and consultation bookings rapidly increased each month.
Torrie wants to continue improving his company’s online visibility, creating helpful content for his target audience, maintaining his ranking on SERPs, and increasing traffic, sales, and leads.
We are about to start consultations about developing a new SEO and content marketing strategy, Off-Page SEO strategy, content writing, etc.
Meet Ashley. She is the owner and creator of Handmade with Love by Ashley. She sells her products via a Shopify E-Commerce website I developed and launched with her first signature collection.
She contacted me about the next step in SEO optimization – Off-Page Services Strategy Development.
She wanted to promote her website online and increase awareness of sublimation jewelry, its purpose, meaning, and value, among other things.
Ashley is serious about her business and eager to do everything right. She was concerned about promoting the website properly to align with Google Search Essentials requirements.
Her brand focuses on handmaking sublimation jewelry for men and women for different life occasions and everyday wear.
I developed an Off-Page Strategy and Implementation Plan that included the following:
Research and Analysis of high-authority websites that could serve as prospective Off-Page Promotion Channels: industry-related websites for guest blog posting and quality link-building opportunities, influencers, and communication with prospects via email.
Partnership Opportunities: research of companies, organizations, and local media for collaboration, business promotion, PR Opportunities, charity events, etc.), and initial connection with prospects via email.
Guest blog post ideation and topic research, competitor analysis, keyword research, target audience interests, needs alignment, etc.
Digital PR planning, press release writing, submission, and reporting
Competitor Analysis Keyword Research for Guest Blog Posting
Target Audience Analysis and Updates to Customer Personas Profiles.
• Off-Page SEO Guest Blog Posts Copywriting.
Results:
We successfully connected with 22 prospective websites (in the jewelry industry, jewelry findings makers, and jewelry wholesalers). Eight website owners immediately accepted our collaboration offer, guest posting, do-follow link-building opportunities, etc.
We connected with 18 local organizations of different levels (government, non-profit, local media, and others) to discuss fruitful collaboration, events for children and older people, charity, fundraising, etc.
Our High Authority Web Friends already published our five Guest Blog Posts, and we saw a boost of traffic to the signature collection category page, which indicated that our “Brand awareness campaign” worked well.
Press releases boost quality, do-follow backlinks, and website traffic increased by 45%. Also, a few authoritative national and local digital media outlets have contacted Ashley and requested an interview with her.
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